![]() ![]() It’s driving full-price sales, as well.”Īnother use of that data is to help brands pull in the type of product that they know there’s demand for. The business model is proven out, and it’s not just an ESG thing. The providence of items is easier than ever to follow, in order to track the stuff. Some of that is consumer taste and preference, but it’s also tech. “There’s way more recommerce than there was five years ago,” Friend said. Scott Friend, partner at Bain Capital Ventures, said the ability for brands to have better insight into the movement of products will continue to be a major factor in resale’s growth. Doing so automatically tells the brand not only what the product is, but also when it was originally sold. Siegel used the example of Zara, one of Recurate’s clients, which lets customers simply scan the barcode of the product they want to sell. ![]() Brands have the advantage of knowing who bought what and owning more firsthand data on the products sold. ![]() In contrast, Siegel said, the new generation of branded resale programs is trying to make the selling process quicker. ![]()
0 Comments
Leave a Reply. |